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Ferrari Vows to maintain image. Gorgeous, Exclusive, Powerful Cars!

Ferrari revealed today that after hitting an all-time record for sales in 2012, it will cut its output this year to fewer than 7,000 cars in a strategy to maintain its aura of exclusivity — which Ferrari Chairman Luca di Montezemolo compared to waiting for a beautiful woman.

In 2012, Ferrari sold 7,318 cars, its best year ever, and the 499 copies of the LaFerrari supercar unveiled in Geneva in March have already been bought up.

“Ferrari is like a beautiful woman,” Di Montezemolo said. “You must desire her, you must wait for her.”

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